Challenge : Improve the tedious work of the marketing team of Lafourchette in finding the new restaurants. Enable them to complete their coverage of French market, specially with the long tail.
Solution : Identify new & existing place automatically by continuously collect and process all messages related to food sector on the web & social networks. Automatic classification based on semantics to help operational marketing team by providing them daily lists of potential places.
« We now have a complete vision of what is happening in the restaurant business, all over France. Every valuable information is collected, analysed and send back to the right person and the right time.” Marketing Manager LaFourchette
Challenge : Become a valued stakeholder of an established market & prepare future campaigns.
Solution : Precise conversation mapping & propagation analysis.. Set-up of a real-time monitoring and alert tool to help daily build audience.
» The in-depth analytics provided by Focusmatic really helped understand who are the opinion leaders for each topic. »